A great-looking website is a must these days. You can’t get by providing a terrible experience anymore. When 70% of people now abandon their purchases because of bad experiences, you need to do everything you can to learn how to improve your website’s user experience.
If you want to get better at web app design, you need to understand how to make an excellent user interface. The seven UX tips will help you take your app design skills to the next level.
1. Use White Space
Websites aren’t cramped spaces with too much information anymore. In the past, you could get away with throwing as much information in front of people as you could and keep them on your site. Today, that’s no longer the case.
Now that people have more choices, they’re picking websites that have clean interfaces that don’t bombard them with information. People want to find what they need quickly and go on with their day.
White space helps you do that. You can use white space to separate content areas on your web pages to make them easier to read. As a result, people get what they came to your site for and will stick around to learn more.
2. Put Important Information at the Top
It won’t take long for users to figure out if they can use your website. They’ll look at your page headline and the information they first see to see if it’s helpful. If someone can’t immediately find what they need, it increases the chance of them immediately leaving your website.
Because of that, it’s crucial to put critical information above the fold for people to see. When people can see that your site has valuable data, they’re more likely to stick around and finish consuming your content.
3. Use a Responsive Design
You have more than desktop users to worry about with web apps these days. You can’t design a website for desktop monitors and expect your mobile users to have a great experience.
When mobile traffic now makes up most of today’s internet traffic, you need to take them into account when designing. Mobile users will have a hard time reading your fonts and navigating your site.
Most designers do this with a responsive design. These designs change based on the screen size of your visitors. Use it for your site to provide a great experience to everyone.
4. Keep a Consistent Brand
It’s tempting for many designers to go wild when designing some parts of a web app. While this is a great way to express your creativity, it’s troublesome for your users.
People expect a specific style when they visit a website. They know what to expect from a brand’s colors, images, and tone. All you’ll do is confuse people if you change up your brand on parts of your web app.
To provide a great UX design, keep your brand consistent across every screen. Everything should contribute to your brand image in your app.
5. Keep Your Pages Fast
It might be tempting to load your website with images and plugins to make it look better. While this can make your site visually appealing, it also causes website bloat and page load times to increase.
This is a problem if people can’t see what your web app is about as soon as they arrive. People will more than likely head to your competition instead.
If you use images on your site, optimize them to reduce the file size. You can also use lazy loading on your photos and scripts to stop files from loading until your users start scrolling on your site.
6. Create a Call to Action
Users can only figure out so much when they visit a website. You may have some people that know precisely what they want and where to go. However, most people won’t get that far without a little nudge.
Whether you want people to buy products, give you their emails, or reach out to your company, you need to create a user interface that promotes those actions. You do that with a call to action.
Once you give your users direction, they’re more likely to take action and find what they need. Try to include at least one call to action per page to direct visitors to another part of your web app.
7. Perform User Testing
Even though you can make best guesses based on your data, your assumptions won’t be perfect. There will always be gaps in your knowledge where you make design mistakes.
You can find some of these mistakes by investing in user testing. During the testing process, you’ll ask your web app users to test new versions of your site to see what they think. Your testers then perform test cases to find bugs and offer insights into their thoughts.
This is an essential process when you build and test web apps. It doesn’t matter if your app is brand new or years old. Always get user feedback on your new user interfaces.
Web App Design Is a Constant Process of Learning
With how competitive the internet is these days, you can’t afford to provide a bad experience to your users. The above UX design tips will help you get better at web app design and offer a great website experience. However, always be on the lookout for new modern web app design trends to make sure you’re up to date on what users expect with web apps in the future.
Do you want to read more tips that will help you build a better web app? Check out the blog for the latest web design tips.