When was the last time you clicked on a link to a website that you found on the second or even the third page of Google? You probably can’t answer that question, because it happens so seldom that you won’t even recall it.
Google’s sophisticated search abilities are awesome at finding you relevant content that matches your specific search term. They also take in a whole host of other ranking factors to ensure the best user experience is had. All of this is in place to help you find the perfect response to your search at the top of the first page of the search results.
But if you want to get your site to the top of the first page of Google, what do you need to do?
Here’s how to rank at the top of Google with targeted SEO.
Boost Your Page Load Speeds
One of the biggest ranking factors is the speed at which your site loads. Users don’t want to wait around all day for a website to load. If they have to wait, they’ll click off your site and go to your nearest competitor.
Google understands this. For this reason, they factor in page loading speeds when they determine which site should be at the top of the search results.
To find out your page load speeds, use the handy free Page Speed Insights tool from Google. Type in your site’s URL and let the tool work its magic and you’ll be able to find out exactly how fast your site is, and how you can improve your loading speeds.
Improvements may include clearing your site’s cache, compressing images, or using a lazy load plugin to help speed up the loading process.
Use Targeted Keywords
If you want to capture the attention of the right people, you need to use the right keywords. Keywords will directly relate to people’s search terms. If you’re using irrelevant keywords in your content and web pages, you’ll not rank at all.
Use a keyword planning tool to help you find the right keywords. Once you’ve uncovered suitable relevant keywords, make sure that the metrics match up. Too much competition and you’ll never rank. Similarly, if there are too few people searching for that term, you’ll not see many hits.
Get SEO Support
SEO can be completely free, but a lot of businesses assume that means that you shouldn’t pay for expert support. If you want to ensure you get to the top, you should hire an SEO company such as these guys.
A great SEO company can help you build backlinks. This is a laborious process, but it’s worthwhile as it helps you increase the authority of your site and improve your ranking position.
How to Rank at the Top of Google With Targeted SEO
If you want to rank at the top of Google, you need to put in the time and effort to ensure your site runs fast enough and is hitting the right notes when it comes to keywords. If you’re struggling, there are plenty of companies out there that will support your SEO aims and help you get the organic traffic you deserve.
For more helpful articles, check out the ‘how to’ section of this site.