It was a long winter, and everyone wants to clean their house after the stuffy days shut in from the snow and messy family holiday parties. It’s the perfect time of year to promote your spring cleaning services! Here are a few tips to help you market your home cleaning services as springtime rolls around.
Use social media
Social media is a powerful marketing tool for just about any industry. Home cleaning services can especially benefit from posting before and after pictures. Just snap a picture of the mess before you pull out the mop and another picture once you’ve done your magic. Your followers (and potential new customers) will see what you can do and hire you right away!
Before posting any images of houses, make sure you get permission from the client first. It’s not cool to post pictures of someone’s house without their permission, especially if it wasn’t very clean.
Here are some of the best social media platforms for home cleaning services:
Image-based platforms like Facebook and Instagram are ideal for home cleaning services, while location-based platforms like Nextdoor will help you find clients in your area.
If you want to promote a specific sale—like a spring cleaning promotion—you can also post flyers to your social media feed. Even if you’re not a designer, you can always use a free flyer maker to create professional-looking posters to upload for all your followers to see.
Set up a refer-a-friend program
According to industry research, 64% of marketers believe word-of-mouth is the most effective form of marketing. There’s nothing better than a happy customer singing your praises to all their friends and family.
While the best way to get word-of-mouth promotion is to simply do a good job, you can push your clients to talk about your services with a refer-a-friend program.
Refer-a-friend programs are when your clients get a discount on their services if they send someone your way. Just tell your clients they’ll get a discount on their next cleaning service if they refer a customer to your service, and they’ll be singing your praises all over town.
Think about offering discounts like 20% off your next cleaning or two hours free when one of your existing customers signs up two of their friends. It’ll help get you business and make your existing customers happy. Win, win!
Couple your refer-a-friend program with a spring cleaning promotion and watch the customers roll in!
Hand out flyers
Even in today’s world, not everything is digital. Old-school marketing methods like handing out flyers is still an effective way to promote your home cleaning services.
Digital marketing methods reach people all over the world, but how does that help your cleaning service? You don’t want to drive too far for a job, or you’ll lose money on travel expenses.
Distributing physical flyers is a great way to market your services to a specific region. Just print out a few flyers and hand them out over town. Ask local businesses to put your flyers in their windows, and stick flyers in neighborhood mailboxes. You’ll have a bunch of local clients in no time!
If you’re not a designer, that’s okay. There are plenty of home cleaning flyer templates available online. All you have to do is pick the template that best fits your business, fill in your information, and you’re ready to print.
Activate your Google My Business account
When someone needs a home cleaning service, they typically head over to everyone’s favorite search engine: Google. They type in something like, “cleaning service near me” and look through the results.
If you want to be there when people search online (and you really do), you need to activate your Google My Business profile. This is a business profile offered by Google. It’ll ensure your business will pop up at the top of local search results with all the contact information customers need to reach out.
Best of all, activating your Google My Business account is free. What do you have to lose!? It’s a great way to capture search traffic from potential customers in your area.
Promote what makes you different
There are plenty of home cleaning services trying to get business in your area. Make your services stand out by promoting what makes you different.
For example, if you offer eco-friendly cleaning services or all-natural products, make sure to include that in all your marketing materials. Whatever makes you different, make sure potential clients know about it. It’ll give you an advantage against the competition and hopefully help you attract new customers.
Generate customers for your home cleaning service
Spring is the perfect time to promote your home cleaning services. People want to organize their homes after the holiday mess! If you want to promote your home cleaning service this spring, think about using social media, offering a refer-a-friend program, handing out flyers, activate your Google My Business account, and focus on what makes you different. Do all that, and by summer, your neighborhood will be the cleanest in the region!