Digital Marketing

Taking a Look at the Latest Video Marketing Trends of 2022

Video content is arguably the most important marketing tool we have in 2022.

Look around you and you’ll see that all of the most successful small businesses have figured out video marketing. Whether it’s full-scale commercial ad placements or a really good social media presence, video is at the heart of everything.

Video marketing trends are always changing. Keeping your ear to the ground for the newest ones is crucial for staying ahead of the competition.

In this post, we’re going to take a look at 2022’s biggest video marketing trends. Keep reading and you’ll be well-equipped to create a game-changing video marketing campaign this year and beyond.

Live Stories

Interacting with your customers is one of the easiest and most effective ways to build trust and loyalty. What you’ll see a lot of successful brands doing is using live stories on Instagram, Facebook, and Tiktok to interact directly with their followers.

Try informing your followers ahead of time when you’re going live and tell them what you’ll be talking about. This will give everyone a chance to tune in and ask you pertinent questions about your brand and products.

Utilizing Smartphones

It’s not great for the video marketing industry, but you don’t have to have expensive cameras and editing software to create riveting video content anymore. Simply filming with your smartphone and using a video editor online is enough to get the job done.

Smartphone cameras have come a long way. The most recent iPhone is more than capable of creating high-quality videos that consumers are more than happy to look at.

It’s important to consider how people digest video these days – on their smartphones. When you create something on your smartphone, you can optimize it for whatever platform you’re using, whether it be Instagram or YouTube. Vertical videos are becoming more and more popular, for instance.

Augmented and Virtual Reality

AR and VR have been bubbling up for the last few years and seem to be ready to make an impact in the video marketing conversation. One of the best ways businesses can use these video technologies is with a “try before you buy” approach to marketing.

If you’re running a furniture or framing company, for instance, you can use AR to let customers place your products in their homes. There’s so much room for innovative marketing with these technologies.


Vlogging remains one of the most effective ways to attract customers and build a trusted brand. By regularly checking in with well-produced videos that showcase what you’ve been up to, you can give your customers a behind-the-scenes look at your business.

Creating a connection with your followers – one that goes beyond business – is so effective in marketing. Create vlogs on a wide variety of topics, but remember to keep the content steady and digestible. Short form video check-ins are more successful than long form video.

Choosing the Right Video Marketing Trends

These are some of the most prominent video marketing trends that we’re going to see in 2022 and beyond. Choose the ones that make the most sense for your marketing efforts and learn how to perfect them. In 2022, you’ll need video if your business is going to rise above the competition.

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